MAN Group Conference and Dealer of the Year Awards 2016

The Challenge

To create an event for 200 delegates over 48 hours which required versatile & innovative conference space and a WOW gala dinner, without the need for transportation.

The Solution

Wembley Park offered the perfect solution for a multi-venue event with extensive branding opportunities. The Cineworld complex within the LDO provided exclusive use of one of their 9 screening rooms for the conference with hi-definition projection, a top quality sound system and the possibility to remove seats for extra presenter space. MAN were able to privatise the Starbucks coffee area for coffee breaks and utilise Las Iguanas, one of the many restaurants at the LDO, for one dinner. Guests walked 2 minutes to their hotel, Hilton London Wembley, for a leisurely turnaround with the gala dinner just 2 minutes walk across the boulevard. On day 2, partners were able to shop with a 10% VIP discount privilege card organised by the LDO and use the hotel spa facilities at their leisure, whilst remaining close to the meeting event which enabled them to take part in the group photo outside the stadium. Wembley’s iconic Stadium provided an ideal setting for a gala dinner celebration and freestyle footballers provided “street” entertainment at the reception with a special backdrop created for couples pictures placing guests with the FA Cup trophy. Dramatic light-ups were used for the walk-way to the Wembley Suite and guests were given a real WOW as they entered the room for the awards ceremony. A centrally raised set was erected with full staging and plasma screens for slides and impactful videos. The awards ceremony ended with multiple entertainers. 

The Result

Destination Wembley, the single sales resource for its Asset Partners at Wembley Park, sourced venue space for the event initially, finding the right solution for the conference without the need for the client to brief all the venues. With venues in such close proximity to each other, MAN were able to meet their conference and gala awards objectives in a short period of time with no travel organisation between venues.



"As our business is in growth mode the 'we're on our way' theme fit perfectly with the Wembley ethos, getting to Wembley is already a success but doing that bit more to win the cup was an important message for us. Getting the balance right for delegates and partners was critical so the Wembley tour, shopping, the cinema for our conference, the hotel choice and Wembley Stadium itself for our Gala dinner all being adjacent to the Hilton Hotel ticked every box. Everyone we dealt with was customer focused and driven to support us with a successful event."

"Best event by far thanks… MAN thanks Wembley.. we really are on our way "

Simon Elliott, CEO MAN Truck & Bus UK